Marketing the Library
Web-based training for public
libraries. Six self-paced library marketing training modules. Links to marketing
resources, examples, quizzes and exercises.
10 hours credit toward Iowa public librarian
recertification
You will be using a self-paced, web-based course commissioned by the Ohio Library Foundation with financial support provided by the Drew Carey Fund. Though it refers to Ohio libraries, statistics, and resources, it is still completely relevant to libraries in Iowa. Links below will help you to "translate" the Ohio references and links to to Iowa. (And the Ohio examples are still great examples!)
You will be expected to complete all the exercises and quizzes in the modules and submit them to Karen. (SWILSA libraries only, please) Whenever it asks you to look at Ohio examples in the exercises/quizzes, please look at Iowa examples (wouldn't hurt to look at Ohio examples, too!) if they are available in the Iowa-relevant links below.
The course: http://www.olc.org/marketing/
Iowa-relevant Links, by Module
Module 1: Overview
 |
Public Relations Standards, "In Service to Iowa: Public Library Measures
of Quality" (see Chapter 5--Community/Public Relations) |
| Iowa Library statistics |
| Mission Statements of Iowa libraries Bettendorf Public Library Coralville Public Library Decorah Public Library Dubuque County Library North Liberty Community Library |
Module 2: Planning
| State Data Center at the State Library of Iowa |
| SETA (Office of Social and Economic Trend Analysis) at Iowa State University |
| WebConnect (web-based tool for
analysis and comparison of Iowa library statistics) (use Internet Explorer; contact SWILSA for your login and password) |
Module 3: Product
| Products promoted on Iowa public library websites |
| THE Pathfinder Project |
| Telling the Library Story Toolkit |
| Iowa examples of Place, marketed on library websites |
Module 4: Promotion
| Iowa Libraries Webpages Directory |
| Telling the Library Story Toolkit |
Module 5: Internet
| Technology Plans from State Library of Iowa |
| Iowa Libraries Webpages Directory |
| Library website template--example site |
| Value-Added Library Websites; a resource website (from VALWS workshop) |
Module 6: Ohio
Also look at: Iowa Examples